Established in 1947, LifePoint Associates, Inc. is a distinguished independent financial services and insurance agency situated in Grand Rapids, Michigan. With a remarkable legacy of over 75 years, our unwavering commitment remains focused on the financial prosperity and protection of our valued clients.

At LifePoint, we proudly represent a diverse array of insurance plans and types, ensuring personalized solutions that align with the unique needs of each individual. Our dedicated team will thoroughly assess your requirements and provide expert recommendations tailored to your situation and budget. With a steadfast dedication to delivering exceptional customer service, we aim to empower you with extensive choices and reliable guidance.

Trust LifePoint Associates to be your partner in securing a brighter financial future.


We offer several different types and plans to fit everyone's needs through several A-rated carriers to bring you Term Life Insurance, Mortgage Protection, Final Expense, Juvenile Plans, College Start Plans, and Annuities.

Your income is one of your most valuable assets. It allows you to maintain your standard of living, pay bills, save for the future, and enjoy life’s simple pleasures. In short, your income provides the foundation for life as you know it. 

Our approach is team-oriented, which brings our collective expertise to each and every client. We also believe in building client relationships through the rendering of professional service and seeking problems to solve, not policies to sell.