We Protect What's


LifePoint Associates, Inc. was founded in 1947 as an independent financial services and insurance agency located in Grand Rapids, Michigan. We have been dedicated for over 75 years to the financial success and security of our clients. We represent a wide range of insurance plans and types, catering to the individual needs of our clients. We will evaluate your specific needs and recommend the right solutions for your situation and budget. Our goal is to offer you expert advice, extensive choices, and superior customer service.

We are an independent financial services agency you can trust! Contact us today for a complete evaluation of your insurance needs,  we'll make recommendations on what coverage is right for you and answer all of your questions.


We offer several different types and plans to fit everyone's needs through several A-rated carriers to bring you Term Life Insurance, Mortgage Protection, Final Expense, Juvenile Plans, College Start Plans, and Annuities.

Your income is one of your most valuable assets. It allows you to maintain your standard of living, pay bills, save for the future, and enjoy life’s simple pleasures. In short, your income provides the foundation for life as you know it. 

Our approach is team-oriented, which brings our collective expertise to each and every client. We also believe in building client relationships through the rendering of professional service and seeking problems to solve, not policies to sell. 


If your looking for a new Insurance agency with many companies to give you options, LifePoint is where you want to go. Great owner with a caring staff and people that have your best interests at heart.
— Jim S.

Steve, is a wonderful, friendly and personable agent who takes time to find the right personal plan for your needs. Highly recommended!
—Melissa G

LifePoint makes It easy to set up and get insurance online. I like that your're able to help me and answer questions whenever I ask.
— Ryder L.

LifePoint has been great to work with, I appreciate it. I’m going to refer my coworker to you. She needs the same thing for her husband.
— Anita D.